AZ Big Media (May 2018) The idyllic charm and feel of a small town are hard to replicate on a master-planned scale, but developers have tried for decades, with varying degrees of success.
Three master-planned communities in the Valley have reached back into the past and found a formula that has worked.
“We used past experience and a commitment to a new vision for community building inspired by the town building principles used in the country’s best small towns,” said Dan Kelly, Senior Vice President and General Manager of Verrado, one of those three communities. “Verrado is truly a small town with a wide range of ages and life stages.”
Verrado, in Buckeye, along with Eastmark in Mesa and Vistancia in Peoria are three of the most sought after master-planned communities in the country.
According to the Robert Charles Lesser & Co. (RCLCO) list of top-selling master-planned communities of 2017, Eastmark ranked 6th with 919 houses sold, while Vistancia was 20th with 462 and Verrado 27th with 430. All three were ranked in the RCLCO top-20 in 2016 and Eastmark and Vistancia were 7th and 12th, respectively, on that list in 2015.
“Given our experience with other communities around the Valley, we have seen how to connect commercial, retail and education within the heart of the community and how it builds fabric and makes the lifestyle more dynamic,” said Dea McDonald, Eastmark’s Vice President and General Manager. “We want those uses integrated, so it lives like a town.”